Ring Ring 1973
Ring Ring • Another Town, Another Train • Disillusion • People Need Love • I Saw It in the Mirror • Nina, Pretty Ballerina • Love Isn’t Easy (But It Sure Is Hard Enough) • Me and Bobby and Bobby’s Brother • He Is Your Brother • She’s My Kind of Girl • I Am Just a Girl • Rock ’N’ Roll Band
A band with two guys and their girlfriends. Young, dumb, in love, and still a few albums away from the sequins, unbeatable hooks, and that distinctly melancholic glow. Even so, this is hookier than ninety percent of the pop albums floating around at the time—just not the ninety-nine-point-nine percent of ABBA’s own peak material. The biggest difference is that Benny and Björn are still taking lead vocals nearly as often as Agnetha and Anni-Frid. Interesting historically. Slightly unfortunate musically. They don’t have bad voices, but the group would soon discover that letting the women handle most of the singing was one of the smartest decisions they ever made. This debut wasn’t released in the United States until the mid-’90s, and it contains precisely zero ABBA hits the average person would recognize. Still, the album is better than its reputation. “Ring Ring” was a hit in Sweden, and it’s the keeper here. Catchy little pop-rock thing. Grinning too hard, maybe, but it works. They’re not pop-meisters yet. Still, this already feels more deliberate than beginner’s luck. A few songs could use a jolt of electricity: “I Saw It in the Mirror” and “I Am Just a Girl.” Even worse, “Me and Bobby and Bobby’s Brother” is the sort of thing that might make you cringe at Eurovision—though you’ve heard worse. “Merry-Go-Round” starts out like psych-pop before a more mechanical rhythm picks up. “Santa Rosa” and “She’s My Kind of Girl” could have slipped off a Turtles record from 1968—and a pretty good one at that. But in terms of how pop aged back then, 1968 to 1972 was practically a geological era. “Rock ’N’ Roll Band” and “People Need Love” are foot-stomping glam songs that sound more appropriate for the era. “Disillusion” might be the second-best song here, a melancholy ballad that points firmly toward the band ABBA would become. Primordial ABBA, then. But with traces of almost everything you’ll later like about them.