Ring Ring 1973
A band with two guys and their girlfriends. Young, dumb, in love, and still a few albums away from the sequins, unbeatable hooks, and that distinctly melancholic glow. But it's still hookier than ninety percent of the pop albums you’ll find from that era—just not the ninety-nine-point-nine percent of their peak. The biggest meh-factor is that Benny and Björn take lead vocals about as often if not more than Agnetha and Anni-Frid, which is interesting in a historical sense and mildly unfortunate in a musical one. They don’t have bad voices, exactly, but the group would soon figure out that stepping aside was usually the wiser move. This debut wasn’t released in the United States until the mid-’90s, and it has precisely zero ABBA hits the average person would recognize. Still, the album is better than its reputation. “Ring Ring” was a hit in Sweden, and it’s the keeper here. Catchy little pop-rock thing. Grinning too hard, maybe, but it works. They’re not pop-meisters yet. Still, this already feels more deliberate than beginner’s luck. A few songs could use a jolt of electricity: “I Saw It in the Mirror” and “I Am Just a Girl.” Even worse, “Me and Bobby and Bobby’s Brother” is the sort of thing that might make you cringe at Eurovision—though you’ve heard worse. “Merry-Go-Round” starts out like psych-pop before a more mechanical rhythm picks up. “Santa Rosa” and “She’s My Kind of Girl” could have slipped off a Turtles record from 1968—and a pretty good one at that. But in terms of how pop aged back then, 1968 to 1972 was practically a geological era. “Rock ’N’ Roll Band” and “People Need Love” are foot-stomping glam songs that sound more appropriate for the era. “Disillusion” might be the second-best song here—it’s a song that points to the band ABBA would become—it’s a sad ballad that’s dripping with melancholy. Primordial ABBA, then. But with traces of almost everything you’ll later like about them.